Monday, June 10, 2013

Style Guide | #Hipster

are a subculture of men and women typically in their 20's and 30's that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter. 

 Hipsters reject the culturally-ignorant attitudes of mainstream consumers, and are often be seen wearing vintage and thrift store inspired fashions, tight-fitting jeans, old-school sneakers, and sometimes thick rimmed glasses. 

The "effortless cool" urban bohemian look of a hipster is exemplified in Urban Outfitters and American Apparel ads which cater towards the hipster demographic. 

Hipsters shun mainstream societal conventions that apply to dating preferences and traditional "rules" of physical attraction. It is part of the hipster central dogma not to be influenced by mainstream advertising and media, which tends to only promote ethnocentric ideals of beauty. 

Although hipsters are technically conformists within their own subculture, in comparison to the much larger mainstream mass, they are pioneers and leaders of the latest cultural trends and ideals. 

For example, the surge of jeans made to look old and worn (i.e. "distressed"), that have become prevalent at stores such as The Gap, American Eagle, Abercrombie and Fitch, and Hollister, were originally paraded by hipsters who shopped in thrift stores years before such clothing items were mass produced and sold to the mainstream consumer. 

The true irony here is that many of the detractors of hipster culture are in fact unknowingly following a path that hipsters have carved out years before them. 


Are you cool enough to be beyond conventional? 

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